Feb 15 Lover.ly gathers $500K for being Online Visual Inspiration Engine For Weddings

Lover.ly an inspiration engine has gathered $500,000 from Joanne Wilson, Michael Edwards, Michael Yavonditte, Charles Smith, Anu Duggal, Jordan Levy, and Rick Webb.

Precisely Lover.ly is a centralized place launched in the Fall of 2011 that helps brides in discovering and saving wedding ideas. The purpose of designing this site was to help wedding enthusiast, especially for brides find inspiration through wedding blogs, people to hire and things to purchase at wedding time. Same as Pinterest this site enable users to curate board of ideas and make them public for users to view and draw inspiration.

At present, the site has annals of over 130,000 photos that are organized with appreciate-able efforts of the editors and its community users. The site offers both editor-curated inspiration boards as well as user-generated boards.

Manifestation of these images is done by means of proprietary tagging system that adds anywhere from 4 to 20 tags per image identifying color, style, season, location, and objects in the images. All the users can easily search by means of category and also subcategory.

Kellee Khalil is credited to put the stone of startup, who was actually helping out her sister in planning her wedding and was extreme frustrated that there were no tools search save, organize, and share visual inspirations for the event and thus Lover.ly was born.

As mentioned above that this site is pretty similar to Pinterest in a lot of ways, but Khalil authenticated that Lover.ly is much distinctive as the site is actually reverse of Pinterest. Moreover she elaborated that it could be a bit difficult to sieve through all the content and information on Pinterest and Lover.ly is more forte and centralized platform for all stuff related to wedding.